When people search for businesses on Google they are more likely to click businesses that appear at the top of search results. My Business Listing ensures that your businesses listing is complete with your hours, phone number,address, website and other important information so people are able to reach you.
Consumers are searching for local information everywhere, on every device, at every point in the purchase process.
You should make sure your business name, address, phone number and directions appear in your local placements across smartphones and computer/tablets.
Local searches are more than 2x as likely to lead to a purchase
Optimizing your Website and Web directory listings for your business's physical location gives you a fantastic opportunity to gain new customers and increase sales. However, being findable for local related searches won't happen without being purposeful. You need to direct search engines to accurate and optimized local information.
50% of consumers visit a store within a day of a local search on a smartphone
Keeping your Website up-to-date is crucial. Consumers who find you through a smartphone search may be visiting your store shortly thereafter. In order to maximize your return on investment, make sure your Website content accurately reflects what you've got going on in-store.
66% of consumers who searched on a computer/tablet go to a store within 5 miles
Mobile usage hasn't replaced the desktop, it's augmented it. In order to be competitive in today's marketplace it's vital to have a Website that is both desktop and mobile friendly.
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